Online Payments Make It Easy For Your Customers To Buy -articles for reprint
Online Payments Make It Easy For Your Customers To Buy -articles for reprint
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Home Page > Business > Small Business > Online Payments Make It Easy For Your Customers To Buy -articles for reprint
Online Payments Make It Easy For Your Customers To Buy -articles for reprint
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Posted: Jul 21, 2010 |Comments: 0
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Online Payments Make It Easy For Your Customers To Buy -articles for reprint
By: Angela Gometha
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In the last column we discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and speed up cash flow. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website.
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he fact is most banks can provide you with the merchant account needed to accept credit card payments online, but beyond that, they have little to do with the process. Even larger banks may only have a single person on staff that is tasked as the “credit card processing expert” and if that person ever goes on vacation, you’re pretty much out of luck (voice of experience talking here, folks).
I have helped many clients set up online credit card processing systems and more than once I’ve had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don’t believe me? This is a direct quote (here’s the Bible, here’s my hand) from the manager who was in charge of processing Internet merchant account applications at a local bank, “When someone pays online how do they swipe the credit card in their computer…”
You will need the following to accept credit cards on your website: (1) an electronic shopping cart system; (2) a payment gateway service; (3) a credit card processor; and (4) an internet merchant account issued by a bank or other financial institution or service bureau.
Here’s how online credit card processing works. (1) Your customer submits his credit card information at checkout on your website. (2) The shopping cart software sends the transaction to the gateway.